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Ooma Blog

Ooma’s Guide to Running Your Business From Your Mobile Device

By Ken Narita|Wednesday December 11, 2019

Americans take more than 405 million business trips each year, according to the latest statistics from the Bureau of Transportation. Thanks to new technologies that enhance digital interconnectedness, it’s easier than ever to run your business from your mobile devices.

Whether you’re working from an airport lounge or driving between customer locations, we know how important it is to stay on top of your work and your projects. The infographic below shares best practices for running your business when on the go.

Run Your Business from Your Mobile Device

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Digital Storage in the Cloud

Cloud storage has grown significantly in the past decade, replacing individual hard drives and internal company servers. By storing files in the cloud, you can access them from any location and easily collaborate with co-workers.

There’s been significant growth among the top cloud service companies: Google Drive, Dropbox, and Microsoft OneDrive. Between 2014 and 2019, total user counts have more than doubled.

Currently, Google Drive is the most popular cloud storage app, exceeding 1 billion users in 2018. Dropbox and Microsoft OneDrive both experienced strong growth; however, between 2016 and 2019, user counts have plateaued and neither has announced any updates beyond 500 million users.

Users of Cloud Storage

Dropbox

  • 2011: 50 million
  • Nov. 2012: 100 million
  • Nov. 2013: 200 million
  • June 2015: 400 million
  • March 2016: 500 million
  • July 2019: More than 500 million

Google Drive

  • Nov. 2013: 120 million
  • June 2014: 190 million
  • Oct. 2014: 240 million
  • July 2018: 1 billion

Microsoft OneDrive

  • Nov. 2014: 250 million
  • Oct. 2015: 500 million
  • June 2019: More than 500 million

Staying in Touch

Email is critical to business success. As the number of daily emails sent or received continues to grow, it’s predicted that by 2020, we’ll exceed 300 billion daily emails.

Emails Sent or Received Per Day Worldwide

  • 2013: 182.9 billion
  • 2014: 191.4 billion
  • 2015: 205.6 billion
  • 2016: 215.3 billion
  • 2017: 269.0 billion
  • 2018: 281.1 billion
  • 2019: 293.6 billion
  • 2020: 306.4 billion (projected)
  • 2021: 319.6 billion (projected)
  • 2022: 333.2 billion (projected)
  • 2023: 347.3 billion (projected)

Even as the quantity of emails grows, there’s a shift from desktop to mobile. As of December 2018, 43 percent of all emails were opened on mobile devices, and that percentage continues to climb.

However, large companies are seeking to reduce email overload by integrating enterprise phone collaboration and IM solutions. In considering the shift of the workplace away from email, the New York Times said, “This multi-front attack on email is just beginning, but a wartime narrative already dominates: The universally despised office culture of replies and forwards and mass CCs and ‘looping in’ and ‘circling back’ is on its way out, and it’s going to be replaced by chat apps.”

Most workers expect an increase in virtual collaboration. In a Deloitte survey about communications channels, respondents expected to see shifts and increases in work from home and remote communications in the next three to five years.

Deloitte Survey Respondents Expect Growth in the Following Communication Channels:

  • Online collaboration platforms – 70%
  • Work-based social media – 67%
  • Instant messaging – 62%

Connectivity Beyond Wires on Premises

We all know that a fast and reliable Wi-Fi connection is critical for digital connectivity. Even in the movie “Dr. Strange,” when the main character travels to undergo training in the mystic arts, he’s given a piece of paper with a single word on it. Strange asks: “What is this, my mantra?” Mordo, his trainer, responds, “It’s the Wi-Fi password. We’re not savages.”

Presently, there are 362 million Wi-Fi hotspots worldwide, which is a 285 percent increase since 2016. The trend is shifting toward a larger share of internet traffic occurring wirelessly, via Wi-Fi or cellular data. In 2017, those two categories amounted to 52 percent of all internet traffic, and it’s predicted that they’ll grow to 71 percent of all traffic by 2022.

Global Internet Traffic

2017:

  • 48%: Wired
  • 52%: Wireless (Wi-Fi/Mobile)

2022:

  • 29%: Wired
  • 71%: Wireless (Wi-Fi/ Mobile)

Good Communication Is Good for Business

Jeb Blount, the CEO of Sales Gravy, believes a phone call is the most powerful way to communicate outside of an in-person meeting. “Sales is all about transferring emotions,” he says. “When your confidence and enthusiasm carry through your voice, people are more likely to talk to you.”

Joe Huff, co-founder of LSTN Headphones, agrees: “Even [after] just a 15-minute story about what we do and why, [people] say, ‘Wow, I read everything on your website, but to hear you tell it, there’s a huge difference.’ Because we have a passion-based business, it’s really important for us to get that across.”

Tools such as Ooma’s mobile app have been developed to keep business travelers connected to their office phone system while traveling. When making or receiving calls with the app, your work number displays to the caller even when you’re using your cell phone. This keeps a consistent and professional appearance to customers, partners, and co-workers without exposing your personal phone number from your cell phone. Additionally, you’ll never miss a voicemail, and you can easily transfer calls to a co-worker’s extension. You also have a virtual receptionist that can help to direct calls and maintain a professional business image when you’re out of the office.

Telephone access remains a critical part of business communications, and the Harvard Business Review states, “Customers still want to talk to a human being.” By 2020, 169 billion annual calls will be made to businesses. These communication points are exceedingly important to your customers’ experiences and your revenue stream. About 61 percent of mobile users call a business when they’re making a complex or high-value purchase. These calls are 10-15 times more likely to result in a successful sale or follow-up activity, as compared to a digital form submission.

Cloud phone systems make it possible to use a mobile phone to stay seamlessly connected to clients and co-workers. According to the Harvard Business Review, “Digital transformation efforts are incomplete unless they include voice communications.”

Learn how Ooma’s small business phone system and enterprise phone service can help you run your business more efficiently and keep your customers happy, whether you’re in the office or on the road.

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Ooma Telo White

Free Home Phone Service
MSRP:
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Ooma Telo Air

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Ooma Business Starter Pack

Ooma Phone Business Starter Pack

Comes with:
– 1 Ooma Office Base Station
– 2 Wireless extensions
*Compatible with existing analog phones