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Ooma Blog

Ooma’s Guide to Running Your Business From Your Mobile Device

By Ken Narita|Wednesday December 11, 2019

Americans take more than 405 million business trips each year, according to the latest statistics from the Bureau of Transportation. Thanks to new technologies that enhance digital interconnectedness, it’s easier than ever to run your business from your mobile devices.

Whether you’re working from an airport lounge or driving between customer locations, we know how important it is to stay on top of your work and your projects. The infographic below shares best practices for running your business when on the go.

Run Your Business from Your Mobile Device

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Digital Storage in the Cloud

Cloud storage has grown significantly in the past decade, replacing individual hard drives and internal company servers. By storing files in the cloud, you can access them from any location and easily collaborate with co-workers.

There’s been significant growth among the top cloud service companies: Google Drive, Dropbox, and Microsoft OneDrive. Between 2014 and 2019, total user counts have more than doubled.

Currently, Google Drive is the most popular cloud storage app, exceeding 1 billion users in 2018. Dropbox and Microsoft OneDrive both experienced strong growth; however, between 2016 and 2019, user counts have plateaued and neither has announced any updates beyond 500 million users.

Users of Cloud Storage

Dropbox

  • 2011: 50 million
  • Nov. 2012: 100 million
  • Nov. 2013: 200 million
  • June 2015: 400 million
  • March 2016: 500 million
  • July 2019: More than 500 million

Google Drive

  • Nov. 2013: 120 million
  • June 2014: 190 million
  • Oct. 2014: 240 million
  • July 2018: 1 billion

Microsoft OneDrive

  • Nov. 2014: 250 million
  • Oct. 2015: 500 million
  • June 2019: More than 500 million

Staying in Touch

Email is critical to business success. As the number of daily emails sent or received continues to grow, it’s predicted that by 2020, we’ll exceed 300 billion daily emails.

Emails Sent or Received Per Day Worldwide

  • 2013: 182.9 billion
  • 2014: 191.4 billion
  • 2015: 205.6 billion
  • 2016: 215.3 billion
  • 2017: 269.0 billion
  • 2018: 281.1 billion
  • 2019: 293.6 billion
  • 2020: 306.4 billion (projected)
  • 2021: 319.6 billion (projected)
  • 2022: 333.2 billion (projected)
  • 2023: 347.3 billion (projected)

Even as the quantity of emails grows, there’s a shift from desktop to mobile. As of December 2018, 43 percent of all emails were opened on mobile devices, and that percentage continues to climb.

However, large companies are seeking to reduce email overload by integrating enterprise phone collaboration and IM solutions. In considering the shift of the workplace away from email, the New York Times said, “This multi-front attack on email is just beginning, but a wartime narrative already dominates: The universally despised office culture of replies and forwards and mass CCs and ‘looping in’ and ‘circling back’ is on its way out, and it’s going to be replaced by chat apps.”

Most workers expect an increase in virtual collaboration. In a Deloitte survey about communications channels, respondents expected to see shifts and increases in work from home and remote communications in the next three to five years.

Deloitte Survey Respondents Expect Growth in the Following Communication Channels:

  • Online collaboration platforms – 70%
  • Work-based social media – 67%
  • Instant messaging – 62%

Connectivity Beyond Wires on Premises

We all know that a fast and reliable Wi-Fi connection is critical for digital connectivity. Even in the movie “Dr. Strange,” when the main character travels to undergo training in the mystic arts, he’s given a piece of paper with a single word on it. Strange asks: “What is this, my mantra?” Mordo, his trainer, responds, “It’s the Wi-Fi password. We’re not savages.”

Presently, there are 362 million Wi-Fi hotspots worldwide, which is a 285 percent increase since 2016. The trend is shifting toward a larger share of internet traffic occurring wirelessly, via Wi-Fi or cellular data. In 2017, those two categories amounted to 52 percent of all internet traffic, and it’s predicted that they’ll grow to 71 percent of all traffic by 2022.

Global Internet Traffic

2017:

  • 48%: Wired
  • 52%: Wireless (Wi-Fi/Mobile)

2022:

  • 29%: Wired
  • 71%: Wireless (Wi-Fi/ Mobile)

Good Communication Is Good for Business

Jeb Blount, the CEO of Sales Gravy, believes a phone call is the most powerful way to communicate outside of an in-person meeting. “Sales is all about transferring emotions,” he says. “When your confidence and enthusiasm carry through your voice, people are more likely to talk to you.”

Joe Huff, co-founder of LSTN Headphones, agrees: “Even [after] just a 15-minute story about what we do and why, [people] say, ‘Wow, I read everything on your website, but to hear you tell it, there’s a huge difference.’ Because we have a passion-based business, it’s really important for us to get that across.”

Tools such as Ooma’s mobile app have been developed to keep business travelers connected to their office phone system while traveling. When making or receiving calls with the app, your work number displays to the caller even when you’re using your cell phone. This keeps a consistent and professional appearance to customers, partners, and co-workers without exposing your personal phone number from your cell phone. Additionally, you’ll never miss a voicemail, and you can easily transfer calls to a co-worker’s extension. You also have a virtual receptionist that can help to direct calls and maintain a professional business image when you’re out of the office.

Telephone access remains a critical part of business communications, and the Harvard Business Review states, “Customers still want to talk to a human being.” By 2020, 169 billion annual calls will be made to businesses. These communication points are exceedingly important to your customers’ experiences and your revenue stream. About 61 percent of mobile users call a business when they’re making a complex or high-value purchase. These calls are 10-15 times more likely to result in a successful sale or follow-up activity, as compared to a digital form submission.

Cloud phone systems make it possible to use a mobile phone to stay seamlessly connected to clients and co-workers. According to the Harvard Business Review, “Digital transformation efforts are incomplete unless they include voice communications.”

Learn how Ooma’s small business phone system and enterprise phone service can help you run your business more efficiently and keep your customers happy, whether you’re in the office or on the road.

Ooma Telo White image

Ooma Telo White

Free Home Phone Service
MSRP:
Ooma Telo Air image

Ooma Telo Air

Free Home Phone Service
Ooma Business Starter Pack

Ooma Phone Business Starter Pack

Comes with:
– 1 Ooma Office Base Station
– 2 Wireless extensions
*Compatible with existing analog phones

Should you use paid ads or SEO to boost your business’s revenue? Even professional marketers find it difficult to choose. A 2020 survey of 1,000 marketers found that 90% favored SEM while 87% considered SEO to be effective. Find out how to put these strategies into place. Let’s take a closer look at how search engine marketing (SEM), local SEO and content marketing can bring you more customers.

How do search engines like Google boost your revenue?

If you could knock on a customer’s door at the exact moment they thought “I need a plumber,” you would have a very high chance of earning a sale. When you use SEO, you have the ability to appear when customers have a need for your service. For example, if your website is well optimized for a keyword such as “Atlanta plumber,” you could get a steady stream of hot leads coming to your small business from organic search results. That’s good news! Unfortunately, there is also some bad news. Many other companies know the value of SEO, paid ads and local searches. They have invested in creating great websites and have an ad campaign in place. As a result, it is not easy to attract new customers from search engines. Fortunately, there are a few simple tips you can use to get better results.

What are the benefits of pay-per-click ads in mobile search results?

If you need more customers this week, local SEO is not the right strategy. Instead, you should use a pay-per-click (PPC) ad. Whether you use Google Ads or Bing Ads, the process is the same. You only pay when somebody clicks on your ads. Search ads are useful because they only appear when somebody enters a relevant search. For instance, you can place ads for “landscaping service” and only appear in front of people who are within 20 miles of your business. Your customer might be looking at his lawn right now and want a quote from a landscaper. By having a PPC ad, you can get a call from that lead right away. The best part about search ads on Google and Bing Ads is that you can be up and running in less than 24 hours. The trade-off is that you can end up spending a lot of money while you learn the ropes. If you do not have the time to develop these skills, you may decide to outsource search ads and PPC advertising to specialized consultants and agencies. Tip: Once you start running PPC ads, you might get a lot of calls. If you don’t manage those calls effectively, you will miss sales. Use a phone system with extensions (e.g. dial 1 to request a quote, dial 2 for customer service) to make sure you never miss a sales opportunity.

Use landing pages to make life easier for your customers

To get more leads, create landing pages that make it easy for customers to take the next action. A landing page is the webpage you see after clicking a link or an ad. For the best results, your landing page should match your ad. When an ad offers a coupon for $10 off, that coupon code should be featured on the landing page. If you want people to call you, put your phone number front and center in an easy-to-read font. If you need them to fill in a contact form, make that form easy to read and ask for minimal information (e.g. name, phone and email address). There are plenty of landing page tools on the market, such as Unbounce, Instapage and Leadpages that make it easy to create landing pages.

Content marketing: the best way to get long-term traffic to your website

Relying exclusively on search ads is not a wise strategy. After all, you may need to pause your campaigns if you run out of advertising budget. When you pause those campaigns, your ads will stop appearing. With local SEO, you can run a campaign this year and continue to receive leads for years into the future. To achieve those long term results, we recommend using content marketing. Content marketing is the practice of creating content that answers questions. For example, if you run a car dealership, you might create a video or article that explains how to rotate tires quickly. If you create high-quality content, you could be rewarded with traffic to your website when people search for tips in a search engine.

SEM vs. PPC: Each has a role to play in your digital marketing

You can bring more traffic to your website with great content and optimizing your landing pages. However, that is just scratching the surface. For better results, you need an SEM strategy. SEM (i.e. search engine marketing) is a way to organize all of your digital marketing tactics into a coherent strategy. Let’s walk through a simple example. You run a dental office and focus on cosmetic procedures to help your patients look great. Your goal: attract more cosmetic dental patients because they are the most profitable. You put yourself in the shoes of a potential dental patient. What are their questions and concerns about your small business? They may be worried about cost, pain and whether you have a convenient schedule for their needs. Now that you have defined your goal and who you want to attract, create your search ads and local SEO.

Start your search ads campaign: Start your SEM campaign

Using Google Ads, you decide to create ads based on keywords like “cosmetic dentist” and “cosmetic dentist New York.” In your ads, you mention that you offer procedures on Saturday and Sunday. That’s a great way to appeal to patients who have a full schedule.

Local SEO

From an SEO perspective, you decide to start small by answering the top 10 most common questions new patients ask you. In each article, you make sure to use a few relevant keywords. For example, a yoga studio in Chicago might focus on the following keywords: yoga classes Chicago, yoga Chicago and hot yoga Chicago. Once these articles are published, ask your friends to link to your company. If your business sponsors local charities and clubs, ask those companies to link to your website. That is an easy win to get more traffic to your website.

Get started today by choosing one strategy

When you join the ranks of digital marketers, it is tough to get started. There are so many different tools and strategies you can use. To avoid becoming overwhelmed, we recommend choosing either local SEO or search ads as your first focus. After you work on that focus for two to three months, you can evaluate your results and decide whether you want to expand to other strategies.